“Honda was trying to develop the CVCC engine, which had lower emission and higher fuel efficiency. Souichiro Honda, the founder and then CEO of Honda one day told his engineers that the engine would finally give Honda the opportunity to beat Big 3. The engineers looked at Mr. Honda, and said, “Please, don’t say such a thing. We are not doing this to beat other guys. We are doing this for our children.” Mr. Honda was ashamed of himself, and said that he realized that he had become too old, and decided to retire.”

— JUDE Community Site - JUDE Developers Blog

1:19 pm  •  5 August 2009